The Nokia Lumia Range – Because Women Struggle Using Technology

Calling all women out there who have a mobile phone! Have you ever used it for anything other than checking your make-up, padding out your bra or using it to repeatedly bash yourself around the head when Nokia unleash ridiculously patronising adverts like this?

I know I haven’t. In 2014, although the UK Skills Council for Business and Information Technology states that only 16% of people working in IT strategy and planning are women, there are scores of talented females making waves in digital technologies. Take, for example, Jo Kerr, who created Team Digital at Girlguiding and mentors other women working in the digital world for charities, or Shannon Haigh, a 23 year-old who has devised and led award-winning digital campaigns for charities such as Water Aid, plus so many more female digital gurus. A study by the Internet Advertising Bureau has also found that 52% of all gamers in the UK are women, challenging the way we perceive modern women and how they interact with technology. We know that Nokia thinks that young women are only interested in a good looking phone and not knowing what a quad core processor is, but contrary to that belief, women are increasingly interested in gaming, code, JavaScript and C++ – no longer strictly male preserves.

It’s astounding that Nokia would then release this pearl:

Generic white middle-class Tom sits upon his lofty throne as the manager of his own business and his own Nokia Lumia 930! Not only can he brandish his mobile with masterly effervescence, but he can also talk its language, spitting out ‘One Drive’ and ‘HD Video’ in his one man techno-rap soliloquy. Oh, he looks so competent with his shiny office and his numerous friends, while the young woman in Nokia’s first ad is stumbling blindly through a brave new modern world, desperately seeking comfort from her clothes and her puppy-like younger sister.

What a sad world Nokia thinks we live in, and what a sad symbol this is of the endemic inequality that women face every day. Bad Nokia.

Who’s afraid of the big bad b-word?

Woman-Whispering-Into-Mans-Ear1

Breasts. Breasts breasts breasts. Whenever you utter the dreaded b-word it seems that women, and men, recoil under the sheer horror of it, preferring to beat out ‘tits’, ‘boobs’, or the favoured ‘gazongas’. There are actually hundreds of words that we use to skirt around just saying breasts, which is a bit odd. I don’t think I’ve ever heard a friend say breasts (e.g. “ooh this bra is really hurting my breasts”), and in romantic situations when the lights are dimmed low and Barry White croons like a whale pup, no man has ever seductively said “C’mere baby, let me touch your… breast.”

So why don’t we like using the word breast?

Perhaps it could be that women don’t want to talk about themselves, or be discussed, akin to a chicken fillet. The word isn’t particularly sexy and if using it conjures up images of KFC-grease splattered hands and pink glutinous globules in Tesco then avoiding it like the plague is perfectly understandable.

It could very well be that it’s a purely semiotic or phonetic issue. Breasts, like those attractive words moist, smear or pustule, are words with strong socio-cultural connotations and conjure some pretty repellent imagery.

Or maybe, as it’s a formal biological term and we only ever really hear the word when we see a medical specialist, breast subconsciously strikes the fear of god into us. Breast cancer and breast pump aren’t so endearing and might encourage us to scream gazongas from the rooftops.

The above may all be valid, but you can’t truly forget that, as women, we might not like breasts because we are made to feel like we should shy away from talking frankly about our ‘rude parts’. Ridiculously, we resort to employing a hundred other words instead of just talking about the body parts that we all have in plain language.

A little while ago, we became fixated with vajazzling (or decorating our vaginas with jewels) just to avoid realising that what we have might be naturally beautiful. We had to shave them so we had no hair, write ‘eat me’ messages around them in jewels to make vaginas more enticing, instead of just appreciating what they are.

Similarly, using words like airbags, bee-stings and baps all spark a laugh but, again, using those words just distracts from talking about our bodies in a natural way, and also make breasts seem frankly ridiculous.

I think it’s time we should just own breasts and vaginas and feel comfortable using them. Then maybe we’ll then start to become more at peace with our own bodies, instead of constantly trying to change them.

Garnier Perfect Blur – actually destroys wrinkles and banishes your pores

Garnier+Perfect+Blur+untouched+photo

Here’s another foundation that not only gives you the benefits of freakishly smooth skin, but practically froths at the mouth to reduce the appearance of the completely natural ageing process, and block or ‘minimise’ your pores that serve a really important biological function. Great product and great marketing, Garnier.

Perfect Blur’s advertising is completely bizarre. For some ungodly reason, it appears that using one foundation will actually pluck your eyebrows for you (see above before and after contrast), change your eye colour, dye your hair and it kind of thins your face too. The above example just shows the importance of stopping and examining advertising like this, if you have the time, to realize that a) this is unattainable beauty and b) why should you want to look like a perfect blur all the time and not yourself?

Why should be always have to put up with this boring homogenized advertising? The image above states that it ‘has not been retouched’. Like shit it hasn’t. Can you remember the days when major organisations were promising to cut down on airbrushing and photoshopping images of women, like Debenhams in June last year? I wonder what happened to gestures like that? Those gestures mean that money might be lost, and what a shame that would be.

Why is it that women model art?

art1

I’ve always found it very odd that when new art exhibitions are announced in newspapers, you always find a woman ‘modelling’ it (usually looking thoughtful or wistful)…

article-2568453-1BD8E7AE00000578-785_634x883

Is it so you can compare the beauty of the artwork with the woman’s beauty?

china276

Or come to a true understanding that yes, women do go to art galleries…

Dante Gabriel Rosetti's Lady Lilith, in Tate Britain's show Pre-Raphaelites: Victorian Avant-Garde

Or could it be to compare people’s facial expressions when they look at art? (She looks disgusted, I hope my face looks better than that when I look paintings…)

Leonardo da Vinci at The Queen's Gallery, Buckingham Palace, in London.

Maybe we’ll start noticing a wave of people just posing in art galleries, hoping that someone will take a photo of them for the Metro or the Evening Standard…

3d-art_1896613iOr maybe it’s just purely for fun. Look at the woman up there, she’s having a whale of a time!

In a less obvious way than page three, I it seems that this is another symbol of our bizarre voyeuristic relationship with women in the media. It’s basically like the supermodels who model cars, but instead of looking sexy and empowered aside what is essentially a piece of jazzy metal with an engine in it, they look reflective and thoughtful, because art is clever.

Harriet Harman retains her integrity in refusing to roll around in the mud for the Mail

Gordon+Brown+Holds+Weekly+Cabinet+Meeting+XlxtN12xgt3m

Harriet Harman’s ability to swerve the debate from truly clarifying the National Council for Civil Liberties’ (NCCL) connection to the Paedophile Information Exchange (PIE), to haranguing the ethics of the Daily Mail was, if avoiding the original issue, masterful PR.

Masterful in the fact that feminism has, with help from the liberal press and campaigns such as No More Page Three and The Everyday Sexism Project, become a more frequently debated subject by a broader audience and Harman, as a feminist campaigner, couldn’t have chosen a stronger hot topic to distract from matters at hand.

As Roy Greenslade in the Guardian has reported, attacking the Daily Mail and by default its 20% Labour voting readership wasn’t the best move for Harman to make as Labour’s Deputy Leader. Perhaps things could have been resolved more quickly if she just apologized. It’s true that the NCCL shouldn’t have associated itself in any way with a group as foul as the PIE (and it’s really baffling that they were allowed to exist).

But, Greenslade lets the Daily Mail off too lightly. Particularly post Miliband’s dad gate, the Mail will do anything to drag Labour through the shit and, with this new revelation, we see that they are taking MPs down one-by-one.  In the Newsnight interview, Harman did express regret about NCCL’s connection to PIE so she has apologized in a sense, the only think left for her to do to the Mail’s behest would be to writhe around in the dirt issuing apologies Clegg-style. And nobody wants that.

By retaining her integrity and standing her ground, Harman refused to bow down to the Daily Mail’s smear campaign and you’ve got to admire her for at least that. She has come out of this mess retaining her integrity. After all, her points about the Daily Mail were completely valid. How could the Mail give anyone morality lessons on decency when they consistently print photos of naked or semi-naked boys, men, girls and women?

The Mail has made a very important point about the importance of charities monitoring who and what they affiliate themselves with. In turn Harman has been able to say what many are afraid to. The Mail will continue to degrade girls and women by publishing indecent images and words – and this has got to stop.

Click here to sign the No More Page Three petition.

What it is to be a woman in Cleo from 5 to 7

Image

Watching Agnes Varda’s 1962 film Cleo from 5 to 7 last night inspired me to write a post about feminist films, something that I’ll continue to do as a reflection on portrayals of women historically in the mass media. Finding important references to feminism, be it in books, films or art, is often difficult and you have to spend hours trawling on the internet (!), so I thought my blog could provide people with some extra help!

I thought Varda’s classic discussed everlasting feminist issues, such as the trappings of female beauty and the prevalence of everyday sexism towards the beautiful so simply, and it was incredibly refreshing to see a classic French film discussing these issues instead of simply fawning over a sweet, fluttery-eyed naïf.

We see Cleo, a singer based in Paris who is praised for her good looks and grace, awaiting the results of a cancer test. From 5pm to 7pm, in real-time, Cleo matures dramatically as she rudely confronts the meaning of her own life and the matter of death. Varda majestically captures Cleo’s regression as she realizes the vacuity of her own life, and her eventual maturity, as she comes to the realization that true life should be seized when you may have little of it left to enjoy.

Cleo does away with her lover (who treats her like a princess clad in feathers and sugar) those who write her music (who do not respect her obvious talent for singing) and tries to forget her own material beauty. At the start of the film, she states: “Ugliness is a kind of death… As long as I’m beautiful, I’m alive more than others” and is constantly looking in mirrors at herself. However she soon realises, when whispering “everybody spoils me, nobody loves me”, that unless she makes strives beyond just physical beauty, she will always preserve herself as a sex kitten with a cherubic face – always loved, sadly never respected.

In 1960s Paris, supposedly at a time when women could live independent, fashionable and liberated lives, it’s sad that Cleo could only do away with her obsession with beauty and perfection, and try to live a life where she could be respected for more than her looks, when faced with possible death. That shows that it’s only (some might think sadly) in extreme circumstances that people make the grandest changes to their lives.

Varda portrayed that even when women are given new positions of power, such as being celebrities, it is an endless struggle to deviate against the norm of a sexy, beautiful, successful female.

Cleo was constantly struggling against that role, and what is great about her is that she matures and finds relationships that are meaningful to her, casting off her old shackles. She grows as a person and decides to question her objectification. You can only hope, at the end of the film, when she receives the results of her medical results, that she can live to find herself again and again.

“It takes a great deal of courage to design your own image instead of one that society rewards”

I don’t want to be really reductive and suppose there is a typical woman, or a stereotype, as that degrades the amazing variety of female identities out there. However, when I was reading Germaine Greer’s The Female Eunuch over the past few days, I found some sage wisdom on what to do if you decide to design your own visual identity as a female, instead of one that society rewards. What if you don’t want to go to huge effort to look immaculate all the time? What if not wearing make-up doesn’t make you want to flee for a life lived under a rock? Here’s a useful quote that you can find on p.165:

In some ways the operation of the feminine stereotype is so obvious and for many women entirely unattainable, that it can be easily reacted against. It takes a great deal of courage and independence to decide to design your own image instead of the one that society rewards, but it gets easier as you go along. Of course, a woman who goes her own way will find her conditioning is ineradicable, but she at least can recognise its operation and choose to counteract it, whereas a man might find that he was being more subtly deluded.