Calling all women out there who have a mobile phone! Have you ever used it for anything other than checking your make-up, padding out your bra or using it to repeatedly bash yourself around the head when Nokia unleash ridiculously patronising adverts like this?
It’s astounding that Nokia would then release this pearl:
Generic white middle-class Tom sits upon his lofty throne as the manager of his own business and his own Nokia Lumia 930! Not only can he brandish his mobile with masterly effervescence, but he can also talk its language, spitting out ‘One Drive’ and ‘HD Video’ in his one man techno-rap soliloquy. Oh, he looks so competent with his shiny office and his numerous friends, while the young woman in Nokia’s first ad is stumbling blindly through a brave new modern world, desperately seeking comfort from her clothes and her puppy-like younger sister.
What a sad world Nokia thinks we live in, and what a sad symbol this is of the endemic inequality that women face every day. Bad Nokia.