It’s really exciting to see Children In Need asking women to go make-up free on Friday November 8th in support of its BearFaced campaign. The only thing is, why is it necessary for all the women to not be wearing any clothes alongside wearing no make-up? The ad campaign portrays slebs such as Sheridan Smith, Alex Jones and Jo Wood raising money for disadvantaged children, and (tongue-in-cheek), I hope they don’t expect us to go completely naked as well?
It’s great to see photos (that may be photo-shopped anyway) of known women going without make-up and that sends out a positive message about body acceptance. However, all that positivity is demeaned when, within the world of advertising, women still need to go in the buff to get attention. Did this campaign even need sexualising?